Colorsmith
ROLE: Freelance Brand Copywriter
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OBJECTIVE: Advertise natural-looking hair color to men, eliminate any reluctance.
Help continue to launch a NEW brand with marketing and acquisition-focused content.
Acquire new auto-delivery orders and boost first-year sales.
Create copy for product launches.
OUTCOME: Reach a larger audience, generate a following and subscriber list. Break avg. $400 in sales.
Successfully launch Protect Shampoo and Conditioner, Scalp Massager, and Anti-Yellow Shampoo.