AURA PERSONALIZED HAIR CARE

ROLE: Freelance Brand Copywriter

Emails

OBJECTIVE: To engage target audience with brand marketing and acquisition-focused material. 
Acquire more subscriptions, auto-delivery orders, sales, and revenue.
Create brand-focused newsletters that highlight personalized hair care, natural ingredients, and pigmented hair products.

OUTCOME: Boost avg. monthly sales up to 50% compared to LYD. Increase


Product Launch Campaign

AURA Balayage Highlighting Kit

OBJECTIVE: To launch and market new product to target audience with visual and informative brand marketing and PR-focused material. To acquire more non-subscription sales, boost ad values and sale numbers.

IN-VIDEO COPY:

Tutorial video apart of marketing campaign for AURA’s newest product launch: the Balayage Highlighting Kit


 

Trend Campaigns - Social + Blog

AURA 2022 FESTIVAL LOOKS

INSTAGRAM STORIES

The Looking Glass Article

BARBIECORE - TREND SPOTLIGHT

INSTAGRAM STORIES

Interactive Barbiecore-inspired style Stories

Pink Shades Spotlight