AURA PERSONALIZED HAIR CARE
ROLE: Freelance Brand Copywriter
Emails
OBJECTIVE: To engage target audience with brand marketing and acquisition-focused material.
Acquire more subscriptions, auto-delivery orders, sales, and revenue.
Create brand-focused newsletters that highlight personalized hair care, natural ingredients, and pigmented hair products.
OUTCOME: Boost avg. monthly sales up to 50% compared to LYD. Increase
Product Launch Campaign
AURA Balayage Highlighting Kit
OBJECTIVE: To launch and market new product to target audience with visual and informative brand marketing and PR-focused material. To acquire more non-subscription sales, boost ad values and sale numbers.
IN-VIDEO COPY:
Tutorial video apart of marketing campaign for AURA’s newest product launch: the Balayage Highlighting Kit
Trend Campaigns - Social + Blog
AURA 2022 FESTIVAL LOOKS
INSTAGRAM STORIES
The Looking Glass Article
BARBIECORE - TREND SPOTLIGHT
INSTAGRAM STORIES
Interactive Barbiecore-inspired style Stories
Pink Shades Spotlight