esalon
ROLE: Freelance Brand Copywriter
Emails
OBJECTIVE: To engage audience with brand marketing and acquisition-focused material. To acquire more subscriptions, engagement, and sales.
OUTCOME: Avg. 22k KPIs, avg. $5k in sales per email. Reach over 220k email subscribers.
CAMPAIGNS
2022 sPRING & SUMMER HAIR COLOR TRENDS
ROLE: Lead Copywriter, Creative
OBJECTIVE: Work with PR Manager and in-house expert Colorist to brainstorm next season’s trends and how they can be applied to eSalon hair colors. Personally tasked with creating unique names for each hair color trend. Collaborate with PR agency to narrow down the most compelling names. From there, create additional and more in-depth content for aligned social media posts, blog article, emails, and press releases.
OUTCOME: Attract the attention of large-scale beauty and fashion publications. Article and hair color trends featured in Mane Addict, Glamour, Forbes.com, and Vogue.com by prestigious beauty editors. Expensive Brunette and Sunkissed Strawberry were two of the top 10 colors requested by clients in April, May, June, and July 2022.
social
ARTICLE
2022 Spring & Summer Custom Hair Color Trends
2022 spring style refresh based on your hair color
OBJECTIVE: Present idea to leadership & get the green light on the article. Once approved, align short-form copy for social media content with a full-length branded blog article that presents head-to-toe looks based on each main hair color. Created to increase social engagement and direct more traffic to eSalon’s Color Mastery blog. To combine my fashion styling expertise and hair color knowledge into an interesting, brand-collaborative article that increases SEO traffic as well.
OUTCOME: 5000+ increase in followers, 1790 saves, 1,905 likes (combined), 193k impressions
social
INSTAGRAM CAROUSEL - IN-FEED
article
Spring Style Refresh Based on Your Hair Color
An original idea of mine for eSalon. Initially, this was meant to be a blog article but quickly became a mini-campaign with fashion and beauty consumers in mind.