COTTON CITIZEN
PROJECT: COTTON CITIZEN
I was hired by COTTON CITIZEN as their Lead Copywriter to rework and refine the brand’s voice and refresh copy for all merchandising, marketing and e-commerce assets. I worked side by side with CEO Adam Vanunu, CMO Jared Ralys & Creative Directors Liran Vanunu & Cassandra Lear to establish a brand voice, brand guide and copy style guide. I also rewrote the brand’s About Me story, which can be found here.
My daily duties included pitching projects, managing projects from start to handoff and writing/editing copy for all emails, site campaigns, + organic social and paid social assets.
In this role, I was given the freedom to tap into my creative fashion side. Adam & co. loved playing with names of colors. cities, iconic artists, etc. all the whilst evoking a luxurious jet setter-approved attitude.
Emails & Instagram Stories
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