COTTON CITIZEN

PROJECT: COTTON CITIZEN

I was brought on by the owners and Creative Directors of COTTON CITIZEN to rework and refine their brand’s voice and refresh their copy for all marketing and e-commerce assets. I worked side by side with CEO Adam Vanunu, CMO Jared Ralys & Creative Directors Liran Vanunu & Cassandra Lear to establish a brand voice, brand guide + copy guide. Alongside this project, I continued to crank out dozens of emails, site copy, + organic social and paid social assets.

In this role, I was allowed to tap into my creative, fashion-focused side. Adam & co. loved playing with names of colors, names of cities, names of iconic people, etc. all the whilst evoking a luxurious jet setter-approved attitude in all content. See for yourself just how we did!

Emails & Instagram Stories
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