fashion copywriting
ModCloth
Product focused copywriting role where I wrote up to 200+ unique product descriptions weekly.
Additionally, I worked collaboratively with copy director Erica Scheidt, site director Nicole Barber and creative director on emails, social & other marketing/brand assets on an as needed basis.
Instagram Stories
Evergreen marketing modules for website
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PROJECT: MODCLOTH X BARBIE COLLABORATION COLLECTION
ROLE: Project management, branding, campaign strategy, product naming, social content
OBJECTIVE: Develop and launch the first ModCloth x Barbie Collection for Spring 2021. Work alongside Mattel to establish an efficient social strategy, create copy for all marketing assets, unique product names, and descriptions for each item in the capsule collection.
OUTCOME: Over $1 mil in sales. Inventory sold out in less than a month. Social campaign, including feature on @barbiestyle, generated around 55k followers and 23k likes.
ModCloth x Barbie 2021
Helped plan and execute the first ModCloth x Barbie collaboration, with a social campaign that included an exclusive post/feature on @barbiestyle Instagram feed, with one-of-a-kind Barbie-sized items from the collection.
Instagram Stories
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ModCloth x Barbie Campaign : Summer 2021
