FASHION COPYWRITING
project: GAP.com
ROLE: Copywriter. Focus on branding copy, campaign strategy, and marketing initiatives
OBJECTIVE: Create on-brand copy for creative marketing assets — emails, promos, site, social media, banners, etc for Gap.com
OUTCOME: Over $40 million in online sales combined between 2018 and 2019
Emails
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PROJECT: GAP DENIM DECADES CAMPAIGN
ROLE: Copywriter. Focus on branding copy, campaign strategy, and product naming.
OBJECTIVE: Launch a global denim campaign for Summer 2019. Create marketing copy assets
for in-store, online, and press. Work within the Company’s brand archive to source inspiration
for copy and campaign positioning.
OUTCOME: Over $7 mil in online sales, second highest ad revenue for Q3 in 2019.
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instagram grid.
SPRING 2019: DENIM THROUGH THE DECADES
Instagram stories - UGC
SPRING/SUMMER 2019: 50TH ANNIVERSARY // DENIM THROUGH THE DECADES
website marketing/merchandising assets.
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