RESEARCH & DATA ANALYTICS

iNFOGRAPHIC (2015)

I created the infographic below as a visual representation of my findings from a research study I conducted during the Fall of 2015. It is entitled Consumer Purchasing Decisions: The Influence of Celebrity Promoted & Developed Brands. This study that examined the amount of influence celebrities have on consumer purchasing intentions and the different ways in which the consumer is influenced. 

The Influence of Celebrity on Consumer Purchasing Intentions: Consumer Purchasing Intentions Influenced by Celebrity Developed Brands Jodie Maxx December 10, 2015 San Francisco State University Abstract Table of Contents Chapter I Introduction Consumers' turning to...

My entire study can be found following the infographic

Infographic : Analytics on Fashion Consumer Attitudes towards Celebrities (c. 2015)

Infographic : Analytics on Fashion Consumer Attitudes towards Celebrities (c. 2015)