SOCIAL MEDIA

COTTONCITIZEN

instagram - @cottoncitizen (2023)

PROJECT: Fall 2023 - Back To Basics Campaign

OBJECTIVE: Collaborate with CEO and CMO to create simple, elevated captions in a refreshed brand voice that reinstates brand’s position in the contemporary fashion market while increasing engagement and sales.

OUTCOME: Increase in returning customers making large purchases of the brand’s new silhouettes and colorways. Solidified COTTONCITIZEN’S identity as “an L.A.-based label known for its luxe-meets-laidback cotton essentials.”

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AURA HAIR CARE

INSTAGRAM - @AURAHAIRCARE (2022)

PROJECT: AURA Festival Looks IG Stories - late March 2022

OBJECTIVE: Work with social media managers and influencers to create all five looks. Create exciting, on-brand copy that increases our engagement and sales.

OUTCOME: This campaign has the highest engagement of all AURA Hair Care campaigns for 2022 as of August 2022.

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