PROJECT: WALMART fashion

OBJECTIVE: I was hired to help bring a fresh, elevated take on PDP and CRM copy for Walmart’s in-house fashion brands (Scoop & more).

GOAL: Attract new, fashion-forward customers & convince them to consider Walmart as a go-to shopping destination.

OUTCOME: Continue to work on supporting seasonal product launches & brand activations working under Brand Design Team & in partnership with Style Team. Digital marketing assets under new creative direction generated a 200% growth in engagement and helped support the most successful fiscal years (2024 & 2025) in the company’s history.

FASHION SUMMER 2025

EMAILS & PUSH NOTIFICATIONS

SCOOP - SUMMER 2025 COLLECTION

LAUNCH EMAIL & PUSH NOTIFICATION

SCOOP - WINTER 2024 COLLECTION

LAUNCH EMAIL & PUSH NOTIFICATION

spring 2025 - Walmart Fashion: DENIM focus

EMAIL & PUSH NOTIFICATION

FEATURED SHOP BANNERS

USED IN EMAILS & ON SITE

valentine’s day 2025

banner, push & email

FASHION BRAND SAVINGS - FALL 2024

PUSH NOTIFICATIONS