Role: Lead Copywriter to rework and refine Cotton Citizen’s brand’s voice.

Own all copy for 360 campaigns. Worked directly with CEO Adam Vanunu, CMO Jared Ralys & Creative Directors Liran Vanunu & Cassandra Lear to establish a unique brand identity, voice & copy style guide.

I also rewrote the brand’s About Me story, which can be found here.

Daily duties: Pitching ideas, managing projects from kickoff to handoff + writing/editing copy for all e-mails, site campaigns, organic and paid social assets, & third-party communications.

In this role, I was given the freedom to tap into my creative fashion side. Adam & co. loved playing with names of colors, cities, iconic artists, etc. all the whilst evoking a luxurious jet setter-approved attitude with strong LA roots.