Clients
-

Walmart Fashion Brands
Copywriter for Walmart’s in-house premium fashion brands & third-party vendors (Levi’s Signature, Skechers, Crocs). Focus on PDP Brand Copy & CRM Messaging.
-

Cotton Citizen
Family owned & celebrity-loved fashion brand specializing in LA-made luxury basics.
-

eSalon
SAAS CPG | Personalized hair color tech startup. Acquired by Henkel in 2022.
Project: Refresh brand, product & site copy, getting ready for acquisition.
-

ModCloth
Vintage inspired women’s clothing brand with cult-like following. Brand consultant (collaborations) & copywriter (product, site, email & social)
-

Gap
Iconic American ready to wear clothing brand. Copywriter for Gap.com, focusing on Women’s, Men’s & GapFit product & brand editorial. Expertise in all things denim.
-

Aura Hair Care
SAAS CPG beauty brand with millennial & Gen Z target audience (eSalon’s younger sister)
Personalized hair care rituals & more