ModCloth

2020-2021
Role: Copywriter

Product focused copywriting role where I wrote up to 200+ unique product descriptions weekly.

Additionally, I worked collaboratively with copy director Erica Scheidt, site director Nicole Barber and creative director on emails, social & other marketing/brand assets on an as needed basis.

A woman wearing a yellow floral dress, yellow heels, and carrying a yellow handbag, standing in front of a spring-themed background with white flowers and yellow dots, promoting spring dress shopping.
A digital advertisement for Camp Director bags featuring multiple colorful, patterned handbags against a yellow background, with bold white text and a call-to-action button.
A split-screen image with two women wearing 70s-inspired summer outfits with bold floral prints. The woman on the left is in a green dress with large white and black flowers, standing with her hands behind her head, smiling. The woman on the right is
Two women modeling vintage-inspired 1970s fashion in front of colorful psychedelic backgrounds. The first woman wears a pink and purple floral maxi dress with a slit, and the second woman wears a black halter top with a colorful floral pattern and hi
A promotional graphic for ModCloth and Princess Highway featuring four vintage-inspired dresses with colorful patterns on different background colors, and text describing the collaboration and collection.
A woman wearing a pink and dark purple tropical print dress, standing against a light gray background, with pink and purple palm leaves graphic elements and promotional text for ModCloth x Collectif
Blue background with white text reading "Summer Should Be Fun!" next to a patch of green grass with a red knitted heart-shaped purse and a striped fabric.
Two women in colorful floral dresses standing outside a house with a red door, smiling and posing for a photo. One woman has blonde curly hair and the other has blonde straight hair. There are green plants and a tree branch nearby, with a pink floral
A navy blue cardigan sweater with embroidered orange and pink cacti on the shoulders, displayed on a mannequin, with promotional text for a ModCloth x Collectif collaboration featuring cactus prints.
A woman in a pink and blue tropical print sleeveless romper with a V-neck, standing with one hand on her hip and smiling. The background is light gray with purple palm leaves, and there is promotional text for a ModCloth and Collectif collaboration f
A woman with long blonde hair wearing a floral blazer and red velvet pants, standing at a party with string lights in the background.
Advertisement for dresses with a pink background on the left, promotional text in yellow and pink, and a photo of two women in dresses and a dog in a garden on the right.
A colorful promotional graphic with the text 'The Best of the Best' in large, bold letters and a call to action to shop best sellers.
Online store advertisement with a pink and purple gradient background, promoting limited-time outlet sale on items under $30, featuring text in various sizes and styles, with a button labeled 'Shop Outlet'.
Promotional poster for outlet sale with discounts under $10, $20, and $30. Features women wearing dresses and a pair of red high heels.